New York Business Consultants LLC

Climate Change Book ZERO-FIFTY Explains
How to Make the World Zero Carbonby 2050
By Alexa James-Ratzlaff

UK based designers create a graphically charged book that tackles climate change head on, providing an all-encompassing global proposal on how to reduce carbon emissions to zero by 2050.

Award winning sustainability designers David James Arnold and architect Alexa James Ratzlaff have officially launched a Kickstarter campaign to help fund their upcoming climate change book, ZERO-FIFTY.

Designed to look like a magazine, ZERO-FIFTY presents the complex issues of climate change in an innovative, playful, and appealing way, with content that includes future city visions, ground-breaking energy generation technologies, and enlightening infographics. Its chief objective is to educate audiences of all disciplines, not only about the problems the planet is facing, but also the solutions. Take a look at their video trailer by clicking the image below.

Climate change has been described as the biggest challenge mankind has ever faced, and scientists believe that if the world continues to emit carbon at the current rate, our planet will be beyond salvation in less than a decade. “The question is however, what can we do about it? Most books and documentaries that tackle climate change only write about the problem, not the solution,” David explains. “ZERO-FIFTY aims to bridge that gap by demonstrating what it really takes to reduce man-made carbon dioxide to zero and prevent climate change.”

ZERO-FIFTY starts off by providing a vision of what our world would look like if mankind chooses to do nothing, business as usual – climaxing to a vision of the earth when global average temperatures rise by up to six degrees in 2100. The rest of the book then focuses on how this can be prevented by reducing the amount of energy the world consumes over the next 35 years. This includes explaining how to substantially reduce the amount of energy buildings, vehicles, and factories expend with minimal disruption to modern lifestyle. Finally, the book demonstrates how to power the remaining energy demand using existing zero carbon energy generation technologies and a selection of highly innovative urban energy generating towers –
transforming cityscapes around the globe.

The authors have decided to self-publish – “We want to publish ZERO-FIFTY both as an app for tablet devices and a physical book. Most publishers weren’t too keen on that idea. On top of that, with all the parties involved, the book becomes more expensive than it has to be, and, by publishing ZERO-FIFTY independently, we can print the book just the way we want to – using certified recycled paper and vegetable inks,” Alexa explains.

To self-publish, ZERO-FIFTY is currently raising funds on the popular crowdfunding website Kickstarter.com until March 1st. On Kickstarter, anyone can pledge towards ZERO-FIFTY in exchange for a variety of rewards, including signed copies of the book, personalized postcards, presentations to companies, and invitations to the ZERO-FIFTY launch party. The catch is however, ZERO-FIFTY must meet its goal of £20,000 by March 1st or it will not receive any funding. “We believe that ZERO-FIFTY will have a really positive impact on the way people think about Climate Change,” says Alexa. “That’s why we are really hoping to gather enough interest so that our backers can help us help the planet.”

More information at: http://www.zero-fifty.com/