tag:blogger.com,1999:blog-4285780629247033932024-03-18T19:54:49.067-07:00New York Business Consultants LLCWe help you GROW! NYBC is a global management consulting firm with a focus on international business development, training, strategy and emerging markets. Headquartered in NYC our team provides management expertise, market analysis and other professional business services. The NYBC team helps you understand, enter and grow your business even in turbulent markets. With representation in the US, India, Africa and Germany we want to become your partner for international growth.Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.comBlogger43125tag:blogger.com,1999:blog-428578062924703393.post-24525105235925374482017-12-31T02:45:00.001-08:002017-12-31T02:45:57.008-08:00Happy New Year 2018<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/qG7V_Y21Ww4" width="480"></iframe>Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com1tag:blogger.com,1999:blog-428578062924703393.post-13013780233433363472017-05-09T16:36:00.001-07:002017-05-09T16:36:17.166-07:00connect with NYBC on social media<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/AMaNWZW4otE" width="480"></iframe><br /><br />
<br /><br />
<h2>Connect with us on social media for updates on consulting tools, entrepreneurship and business trends.</h2>Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com5tag:blogger.com,1999:blog-428578062924703393.post-17519528521545796612017-05-03T02:57:00.000-07:002017-05-03T02:57:07.611-07:00<br />
<h2>
<span style="background-color: white; font-family: SFUIText-Regular, "Segoe UI", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: -0.24px; white-space: pre-wrap;">Impact of African Women's Entrepreneurs in Africa 05/03/2017</span></h2>
<span style="background-color: white; font-family: SFUIText-Regular, "Segoe UI", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: -0.24px; white-space: pre-wrap;">Around the World, a large number of African Women are involved in entrepreneurship. In Ethiopia women played an important role in stimulating economic growth, political, technological and leadership evolution. Empress Taitu Bitul, who was the wife of Empire Menilik II was one of the key leader in Ethiopia. Taitu's original and durable work of politics, economics, cultural, social an military have added to the definition and implementation of a nation agenda. The site of Addis Ababa was chosen by her and the city was founded in 1886 by Emperor Menilik II. She named Addis Ababa ( New Flower) as a permanent seat of the central government. The founding of Addis Ababa as a new capital city allowed people to migrate and settle in the new town from all regions of the country. She contributed land and building materials to several monasteries. She also supported the Ethiopian church in Jersulam, Israel.
She has launched and encouraged both local and international tourism by opening the first modern hotel in Ethiopia by her name Taitu Hotel and she becomes it's first manager in 1906. Taitu hotel provides guests a place to dine and rest. The beauty and elegance makes the hotel a perfect place of business travelers and tourists. In the attempt to modernize the Ethiopian economy and to counter the heavy handed ness of the Abyssinia Bank, a foreign firm, Taitu started a domestic financial institution where indebted traders were able to obtain loans and continue commerce. She set up the first wool factory in collaboration with experts from Turkey and India thereby paving the way of possible Ethiopian Industrial Age. Taitu also used local raw materials to manufacture candles. Church costumes were designed and made by tailors in an organized fashion. On the religious font, Taitu established the historic Menbere Tsehay Entoto Mariam Church, which is the a choice for tourist destination in Ethiopia. Her leadership contributed to the process of nation building and modernization at the beginning of 20th century. Therefore Empress Taitu Bitul played a great role in Ethiopia political, economic, social and cultural role and her legacy continues to inspire Young Ethiopian Women entrepreneurs.
Now a days internet and social media have created the " global village" (Kofi Annan) and today creativity has become more important and entrepreneurship are what is creating wealth and prosperity long term, it's empowering people who find solutions who make things better and who feel inspired to create. The change in ' transaction costs' has made it possible that women entrepreneurs can put their products online to market and sale and do what previously only big companies can do.
"Women are becoming very much empowered and involved in business, it's must to get involved in economic development." Zinabua Hailu, Business owner in Addis Ababa.
Research indicates that investments in women -owned business offer one of the " highest return opportunities available in emerging markets" according to World Bank economist Francesco Strobbe and Salman Alibhai. " Because female entrepreneurs tend to hire other women, among whom unemployment is more common; their businesses " can be a key driver in reducing high overall unemployment rates,"
I used my leadership skill by becoming Young African Leaders initiative Network member and I have earned more than thirteen certificate By taking online course and on March 4, 2017 I organized YALI Learns Renewable Energy Event at The American Center at the National Archives and Library Agency in Addis Ababa, Ethiopia. To make awareness about Renewable Energy, the resources and best practices to make it sustainable, understanding the economic and community impacts of renewable energy, explaining how we can make an impact by changing our energy demand and become more efficient consumers.
In conclusion Women's are country President, Judges, Scientists, Astronomers, CEO, Political Leaders, Designers, Doctors, Pilots, Entrepreneurs. Therefore, their impact of evolution in world social, political, economical and technological growth is not questionable.
"Courage allows the successful woman to fail and learns powerful lessons from the failure so that in the end, she didn't fail at all. " Maya Angelou
"Each time a woman stands up for herself, without knowing it possibly, without claiming it. She stands up for All Women." Maya Angelou.</span><br />
<span style="background-color: white; font-family: SFUIText-Regular, "Segoe UI", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: -0.24px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white; font-family: SFUIText-Regular, "Segoe UI", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: -0.24px; white-space: pre-wrap;">Mihret Fikre Bade,</span><br />
<span style="background-color: white; font-family: SFUIText-Regular, "Segoe UI", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: -0.24px; white-space: pre-wrap;">NYBC Business Associate, Ethiopia</span>Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-24276239746879013052017-05-02T11:09:00.001-07:002017-05-02T11:09:43.210-07:00New York Business Consultants Teaser Video<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/UcNOu7TlLm0" width="480"></iframe><br /><br />
<br /><br />
<h2>NYBC Teaser Video</h2><h3>We love New York & Entrepreneuirship</h3><h4>Work & live with passion</h4><div>Your NYBC Team</div>Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-71141457605650360112016-07-18T06:46:00.000-07:002016-07-18T06:46:02.181-07:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5sfy6yuJz8BLCIMehr2PEWYfGRH9zdMXGHd77Xv7kafLVfzBB799dIMot89Z2dx3ikq6VboBQrx-Ud0yHZd2p0JltAu5CEf9CZxKXAbermCfPpeX68RI7BXYPeLKnOBSnV6n6EhgBzvAf/s1600/persistance-hunting-new-mexico_h.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5sfy6yuJz8BLCIMehr2PEWYfGRH9zdMXGHd77Xv7kafLVfzBB799dIMot89Z2dx3ikq6VboBQrx-Ud0yHZd2p0JltAu5CEf9CZxKXAbermCfPpeX68RI7BXYPeLKnOBSnV6n6EhgBzvAf/s640/persistance-hunting-new-mexico_h.jpg" width="640" /></a></div>
<h2>
<span style="color: #0b5394;">Inspired to run - The persistence hunt & what we can learn from it for modern life.</span></h2>
<div>
<span style="color: #0b5394;">The animal will always be faster than you but you can still outrun it by being more persistent. Probably the most fascinating of tribal hunting techniques - humans over thousands and of years developed the upright walk and then the ability to run. </span></div>
<div>
<span style="color: #0b5394;"><br /></span></div>
<div>
<span style="color: #0b5394;">In our modern age with mas transport and fast food, elevators and hardly enough time for the gym and exercise it almost sounds surreal when we hear of people who run to eat, who hunt in order to survive and basically still hunt with their feet. </span></div>
<div>
<span style="color: #0b5394;"><br /></span></div>
<div>
<span style="color: #0b5394;">The Pronghorn antelope can run up to 35 mph for 4miles, it will outrun any hunter but persistence hunters follow the tracks continuously and run after the animal for mile after mile until the animal is totally exhausted. The animal overheats and is literally outrun by a long distance runner. </span></div>
<div>
<span style="color: #0b5394;"><br /></span></div>
<div>
<span style="color: #0b5394;">What does this tell us for our modern life, what is fascinating and meaningful for us? Don't we feel outrun as entrepreneurs, employees, living in busy cities and modern times? Maybe we can get some inspiration that our persistence can achieve anything. Like the small fragile drop of water that persistent enough over time will go through stone. </span></div>
<div>
<span style="color: #0b5394;"><br /></span></div>
<div>
<span style="color: #0b5394;">It works, the human will and persistence can achieve about anything - from the first runner after the Greek battle of Marathon to today's mass sport and Maraython phenomena to its roots in African tribal persistence hunting - people inspire us to believe, to move forward despite all odds, despite all challenge, to make progress one step at a time and to just never give up.</span></div>
<div>
<span style="color: #0b5394;"><br /></span></div>
<div>
<span style="color: #0b5394;">Keep moving forward, find something you want to be persistence about and have a powerful week everybody!</span></div>
<div>
<span style="color: #0b5394;"><br /></span></div>
<div>
<span style="color: #0b5394;">PS: A great modern test of persistence hunting and more information in this inspiring article http://www.outsideonline.com/1996281/does-persistence-hunting-really-work</span></div>
<span style="color: #0b5394;"><br /></span>Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-13306464439888182202016-02-28T23:27:00.003-08:002016-02-28T23:27:09.572-08:00UN Career Training July 2016 - invitation<iframe allowfullscreen="" frameborder="0" height="344" src="https://www.youtube.com/embed/FfqfIwCTvic" width="459"></iframe><br /><br />
<span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 15.456px;"><br /></span><br />
<span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 15.456px;">Save the date for the UN Career Program, 10 packed days of action! July 22-31st. If interested/sneak preview at: info@newyorkbusinessconsultants.com</span>Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-90145917444541896502016-02-28T23:27:00.001-08:002016-02-28T23:27:09.071-08:00UN Career Training July 2016 - invitation<iframe allowfullscreen="" frameborder="0" height="344" src="https://www.youtube.com/embed/FfqfIwCTvic" width="459"></iframe><br /><br />
<span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 15.456px;"><br /></span><br />
<span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 15.456px;">Save the date for the UN Career Program, 10 packed days of action! July 22-31st. If interested/sneak preview at: info@newyorkbusinessconsultants.com</span>Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com1tag:blogger.com,1999:blog-428578062924703393.post-68685154594244944402016-01-02T20:25:00.001-08:002016-01-02T20:25:58.954-08:00NYBC CEO Malko Ebers on quality - best from Amsterdam<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/wxxX8en6EKQ" width="480"></iframe>Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-1149943090055264392015-09-09T20:34:00.001-07:002015-09-09T20:34:21.616-07:00NYBC Academy business tips: On strategy and goal setting<iframe allowfullscreen="" frameborder="0" height="344" src="https://www.youtube.com/embed/ZKLwIaJ2xU0" width="459"></iframe>Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com1tag:blogger.com,1999:blog-428578062924703393.post-690576011742361392015-08-13T19:41:00.001-07:002015-08-13T19:41:06.117-07:00The Who, How & What to enter the NY market!<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/PYCgsGKMZjU" width="480"></iframe>Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-71829228065388178282015-07-13T22:52:00.001-07:002015-07-13T22:52:14.455-07:00New York Business Consultants LLC<iframe allowfullscreen="" frameborder="0" height="344" src="https://www.youtube.com/embed/NII-zPCFMYI" width="459"></iframe><br /><br />
<br /><br />
<b>New York Business Consultants LLC CEO Mr. Malko Ebers on the who, how and what of business</b><br /><br />
<b><br /></b><br />
New York City, Mercy College Center for Entrepreneurship July 13th 2015Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-31021367972678441782015-07-13T00:38:00.002-07:002015-07-13T00:39:56.067-07:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijrauzq6JY4OUJReQ-OYHhOc6zuyFbUq3wrvh9zCnOejhJPrTaQ4aktfHjb6XveVcjLmEgiQXHS_Wrwp6ARb8eCh1d-RB07j7BmARNPlxpYfzpeQIgQkDa21RZT4SGaIovQl-M5jCoOnPX/s1600/who.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="291" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijrauzq6JY4OUJReQ-OYHhOc6zuyFbUq3wrvh9zCnOejhJPrTaQ4aktfHjb6XveVcjLmEgiQXHS_Wrwp6ARb8eCh1d-RB07j7BmARNPlxpYfzpeQIgQkDa21RZT4SGaIovQl-M5jCoOnPX/s400/who.jpg" width="400" /></a></div>
<h2 style="text-align: center;">
You are only as strong as your network<br />Always follow the Who - How - What in any deal and project</h2>
<h3 style="text-align: center;">
Malko Ebers, CEO New York Business Consultants LLC</h3>
<h4 style="text-align: center;">
July 13th 2015</h4>
<div>
<b>Who:</b> Never make an exception and start any deal, negotiation, new network contact with defining the Who? You want to know who you are talking to, who is the decision maker, who is involved (who are the stakeholders). Great, trustworthy people create great opportunities for everybody while the wrong people will screw up the best opportunity! Never make an exception, always be crystal clear and comfortable about the who! Ask yourself, would you be comfortable spending a day on a boat with that person, can you relate? If the answer is just maybe, that is a no! Never compromise on integrity, a team needs to be comfortable with each other.</div>
<div>
<br /></div>
<div>
<b>How: </b>The process is key! Define and agree on the way of engagement, define timeline, milestones, roles and how you want to communicate and report. Have in mind to create an enjoyable experience and effective communication so that the process creates further momentum. People will not always remember what you delivered but how you made them feel, link measurable outcomes with emotions and celebrate together. By celebrating and honoring small gains, you prepare for the bigger victories. Clarify expectations in the beginning, build a team and consensus and it will save you a lot of trouble and misunderstanding later on.</div>
<div>
<br /></div>
<div>
<b>What:</b> Focus on outcomes, make it as clear as possible, measurable, timely and specific. Why are you engaged in this activity, what is it about and should be the final result. Make sure all stakeholders benefit and are involved and engaged and share the definition of success. Only if you know and make clear from the start how success should look, feel and be measured will your energies be focused. It also allows you to have a lean project management, get people focused on results but don't micromanage how they achieve it.</div>
<div>
<br /></div>
<div>
www.newyorkbusinessconsultants.com</div>
<div>
Empowering People since 2011</div>
<div>
Your choice for top management consulting in New York City</div>
Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-2908337350081212062015-07-13T00:15:00.002-07:002015-07-13T00:15:21.529-07:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkT6BQG6vyv1YGR_zWjdOcxE8AhFbeMNFjLVn_cvuURvotJqohKjGATso2_yFyQoChztZxG4MzWnpf8gQapsPztxPJO9B6h78OQbElH9MJijDhfLUs17BJZzhNr7v7HtL0Wr9bnj_oEW9s/s1600/TH1873.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkT6BQG6vyv1YGR_zWjdOcxE8AhFbeMNFjLVn_cvuURvotJqohKjGATso2_yFyQoChztZxG4MzWnpf8gQapsPztxPJO9B6h78OQbElH9MJijDhfLUs17BJZzhNr7v7HtL0Wr9bnj_oEW9s/s320/TH1873.jpg" width="320" /></a></div>
<br />
<h2 style="text-align: center;">
<span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.3199996948242px;">Overcome fear and comfort and unleash your potential</span></h2>
<div style="text-align: center;">
<span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.3199996948242px;">Malko Ebers, July 13th New York City</span></div>
<span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.3199996948242px;"><br /></span>
<span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.3199996948242px;">I had received so many positive responses to a simple Facebook post that I felt encouraged to write this blog article. The quote I came up with was: </span><br />
<span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.3199996948242px;"><br /></span>
<div style="text-align: center;">
<span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.3199996948242px;"><i>'As soon as you start doing something you will realize that most hurdles, sea monsters and challenges were just illusions, distractions of the mind.'</i></span></div>
<div style="text-align: center;">
<span style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.3199996948242px;"><i><br /></i></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;">If you want to achieve anything meaningful you need to exercise control of your mind through positive habits and positive conditioning (Tony Robbins would be a master teacher/read Awaken the Giants within) or as Aristotle said 'we are what we repeatedly do'. </span></span></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;">Fear and comfort are related and we need to overcome both, both prevent action, both distract us and play our mind some tricks. We withdraw into our comfort zone to avoid fear and it seems avoiding fear is a far greater impulse than seeking pleasure. That believe however allows us to create our 'pink castles' in our comfort zones, out of fear of what might happen and because of the comfort we enjoy. Just beware that comfort zone is shrinking like an ice shell, it is an illusion.</span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;">Constant change is a reality, like the seasons of the year change, so does the market - no Chinese Wall guarantees lasting protection only the realization that fears are created in our mind and that makes them powerful. Once we start doing something, once we start looking objectively at the facts we can break down any problem into pieces, can go the process step by step, can share with friends or colleagues. </span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;">Muhammad Ali said: '</span><span style="font-size: 14px; line-height: 19.3199996948242px;">The fight is won or lost far away from witnesses - behind the lines, in the gym, and out there on the road, long before I dance under those lights.' - if we overcome our immediate comfort, if we get up early and make a small change in our lives we have gone the first step that can take us into any direction, we have taken control over our destiny. </span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="font-size: 14px; line-height: 19.3199996948242px;">Many wise men have spoken about the power of the mind and that 'if we can think it, we can do it', in order to 'think it' action is required, action links us to ourselves and the world around us, we are here, we make a distance and we will continue till we reach our goal.</span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr1onoOpAxK90DCL_Y0oAZXjRNx98DGxFo4CukWFQiYR27zWZUjPg9NwFrk_S-k3vm6HpyQitOUpmNPuG9ptdO_wNgpdNXevcyfuDc_iY8oUewrK8wS1hTvVEmE26YN6JuULAoZfbopvua/s1600/quote-the-only-thing-we-have-to-fear-is-fear-itself-franklin-d-roosevelt-157985.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr1onoOpAxK90DCL_Y0oAZXjRNx98DGxFo4CukWFQiYR27zWZUjPg9NwFrk_S-k3vm6HpyQitOUpmNPuG9ptdO_wNgpdNXevcyfuDc_iY8oUewrK8wS1hTvVEmE26YN6JuULAoZfbopvua/s320/quote-the-only-thing-we-have-to-fear-is-fear-itself-franklin-d-roosevelt-157985.jpg" width="320" /></a></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<br />
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="color: #141823; font-family: helvetica, arial, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 19.3199996948242px;"><br /></span></span></div>
Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-27801221151494249522015-05-09T07:16:00.000-07:002015-05-09T07:16:50.558-07:00India's gas output to reach 160 mmscmd by 2020-21<div dir="ltr" style="text-align: left;" trbidi="on">
India's gas output is expected to reach 160 mmscmd per day by 2020-21 from the current 92 mmscmd per day,as several gas fields belonging to state owned,ONGC and Oil India-OIL,and also those owned by private groups like Reliance Industries Ltd-RIL and British Petroleum-BP-which are already to start production-are expected to add up to the current output levels in the next five years.<br />
This would be good news for several gas-based power plants across India,which have been running at less than half their capacity owing to lack of natural gas availability.Enhanced gas output is likely to propel these plants back to life.According to estimate,the combined capacity of such gas-based plants comes to around 24,000 mw.PMO held meeting in New Delhi with top officials of the ministry of Petroleum & Natural gas all the gas field development plans have been approved by the ministry.<br />
<br />
The review meeting was held amid concerns within the Government about falling gas output from KG-D6 fields,quite a few of which are owned by RIL and BP.PMO officials reviewed the production plans of ready to produce gas fields belonging to all the aforementioned entities.ONGC,RIL,OIL and BP officials are learnt to have given presentations to the PMO officials about the gas gas fields having approved field development plans will help in enhancing the current output of natural gas of India by almost one and half times in the next five years.It is learnt that ONGC and OIL gas fields are expected to be the major contributors towards enhancing gas output of India by 2020-21.The basis of optimism expressed by ONGC,OIL as well RIL and BP on the India's gas output going up by one and half times,stems from the fact that all the companies have several gas fields lined up whose FDPs have been approved,and therefore they are ready to start production anytime now.<br />
<br />
Some of the fields which are ready to start production are ONGC Daman offshore block,are also expected to ramp up the India's gas production with KG-basin.RIL and BP are also learnt to have displayed a list of blocks to the PMO officials,through which they are hoping to enhance their gas output in the next five years.<br />
<br />
<br />
By Anil Kumar Upadhyaya<br />
Business consultant<br />
NYBC,Lucknow/India<br />
email: au03976@gmail.com</div>
Anonymoushttp://www.blogger.com/profile/02082588426555315702noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-4381369008110032482015-05-08T08:19:00.002-07:002015-05-08T08:26:02.217-07:00Industrial Parks in India <div dir="ltr" style="text-align: left;" trbidi="on">
Japan government firming up its promise to help Indian prime minister Modi build India's infrastructure and promote domestic manufacturing it doubles investment in India.Japan has identified 11 sites to set up Industrial townships/parks in India,which would serves hubs for investments in India.These industrial parks include Tumkur in Karnataka,Ghilot in Rajasthan,Mandal in Gujarat and Supa in Maharashtra.Japan will also provide soft skills training to Indian workers in the manufacturing sector to help bridge the demand-supply gap.Japan aims to double its investment in India to about $35 billion in next five years.The move would help bilateral economic ties between India and Japan.They are already primary investors in Indian economic corridors.This will support make in India campaign and transfer of technology.The Indian government plans to give concessions to Japanese companies in the Industrial townships what is offered to special economic zones and the proposed National Investment & Manufacturing Zones.<br />
<br />
Special Economic Zones-SEZs are already duty free imports and 100% tax-free export income for the first five years,50% of the ploughed back export profit for the subsequent five years.NIMZs,under the national manufacturing policy,provide tax incentives to small and medium size enterprises.The development of the townships will be assisted by the respective state governments,the Department of Industrial Policy & Promotion and Japan's ministry of economic trade & industry.Japan is fourth largest foreign investor in India,contributing 7% to total FDI inflows since April 2000,according to DIPP.<br />
<br />
<br />
<br />
<br />
By Anil Kumar Upadhyaya<br />
Business development consultant<br />
New York Business Consultant<br />
Lucknow/India<br />
email: au03976@gmail.com</div>
Anonymoushttp://www.blogger.com/profile/02082588426555315702noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-56974085371074777942014-12-20T16:37:00.002-08:002014-12-20T16:37:31.093-08:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYdamcCGDuKkAh4IgoOJfmcV6fIWIb5ooQgBkMfJf0PPuMPB_7xS6nqbOy9G5HBGoKD6feRpEEMgYiCEMz7YrfqP55cGPUAzF3heuNmqOoka0s7-TghLBbtWpoBKT15ZGH19I_p_sbMK4W/s1600/DSC01864.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYdamcCGDuKkAh4IgoOJfmcV6fIWIb5ooQgBkMfJf0PPuMPB_7xS6nqbOy9G5HBGoKD6feRpEEMgYiCEMz7YrfqP55cGPUAzF3heuNmqOoka0s7-TghLBbtWpoBKT15ZGH19I_p_sbMK4W/s1600/DSC01864.JPG" height="300" width="400" /></a></div>
<br />
<h2>
Deepak Chopra, insights</h2>
<h4>
By Malko Ebers, New York, Dec 20th 2014</h4>
Seeing Deepak Chopra is always a treat, an uplifting and inspiring event. I would like to share three insights relevant for our daily lives and business as well:<br />
<br />
<h3>
Gratefulness:</h3>
The universe and our existence is quite a mystery, if you feel down be aware that our very existence is so unlikely, such a wonder and that most of the universe doesn't think or live, that you are the 0.00001% of all there is so that the mere fact of existing is something to be deeply grateful for.<br />
<br />
<h3>
Purpose:</h3>
Think every day for 10 minutes about the purpose of your life, your business and how you can add meaning to your day, organization and activities. 10 minutes every day will change your life, become aware and mindful of what really counts, what you care about and what your passions are. What do you want in life, what is truly important? You will only become great and a master at something if you love what you do, don't settle.<br />
<br />
<h3>
The power of Habits:</h3>
Willpower is like a muscle that you strengthen through repetition. However its powers are limited. The elite performers and remarkably successful people in our society share a strong discipline, positive attitude and habits that are ingrained into their daily routines. Each day is a miniature version of your life and time management is life management. The habits you develop step by step set you free from addictions, give you more time, focus and control over your life. Start developing routines and positive habits one step at a time, day by day and they become part of who you are and want to be.Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com1tag:blogger.com,1999:blog-428578062924703393.post-42671069713069703282014-12-20T16:28:00.003-08:002014-12-20T16:28:37.533-08:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzVDRLl5LVdroxEDYrnD81Lxvg-uYQQWbxP721O9tHt0sdxu2VA5X6Sr1FY3NNmaBHXYYrDQLJx5QXkGvsAxB8woqRkXs4FVIMWc9nvrD4RKhjsjQ1kURobj26LQMKEqUSp69bGnz0S-Ck/s1600/Burkina_Faso.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzVDRLl5LVdroxEDYrnD81Lxvg-uYQQWbxP721O9tHt0sdxu2VA5X6Sr1FY3NNmaBHXYYrDQLJx5QXkGvsAxB8woqRkXs4FVIMWc9nvrD4RKhjsjQ1kURobj26LQMKEqUSp69bGnz0S-Ck/s1600/Burkina_Faso.jpg" height="206" width="320" /></a></div>
<br />
<br />
Good governance and responsible leadership are the key to Africa's and the world's future.<br />
<br />
Anybody studying governance and the state of the world can see that we have tremendous progress over the last decade, the world is becoming more peaceful and more prosperous as people migrate to cities, democracies spread and global trade increases.<br />
<br />
However, we still have a long way to go and business can just operate effectively in a fair and free society, in a system that gives life chances and doesn't waste a single talent and creative mind.<br />
<br />
The role of responsible leadership is cruicial in inspiring and empowering followers and protecting the rights of vulnerable groups.<br />
<br />
The people of Africa demand better government, more responsible leadership and participation. Just a week after shake hands with Burkino Faso's president Blaise Compaore he was ousted from power having neglected his people's strive for change and reform.<br />
<br />
Companies and governments can no longer and should never neglect the needs of their constituency. The world has become more flat, transparent and integrated than ever before - good corporate citizenship and governance has developed from being a compliance issue and legal requirement to an essential part of how organizations are run and structured.<br />
<br />
Our company New York Business Consultants is teaching leaders to be responsible, to implement so called triple bottom lines and corporate social responsibility policies because we believe that only responsible leadership that takes the social and ecological impact of one's decision sinto account leads to sustainable economic performance.<br />
<br />
To learn more how to apply this to your organization, reach out to info@newyorkbusinessconsultants.comAnonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-59094836289554058802014-09-02T20:20:00.000-07:002014-09-02T20:20:00.933-07:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_u3cvAj4P4TXTqjDm08zomxNhgbkMY5lRCtEKwUNO-vbbDt1dYXo2IZ5QzTDnspQYAIbCVxYCBM_iuBa4gJyVr0JWQyZbo_6Zta_sWIwbN5Vr2oOSHweT1mugM0KrOrvaF-jRwLQZhx7N/s1600/Brand-Story.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_u3cvAj4P4TXTqjDm08zomxNhgbkMY5lRCtEKwUNO-vbbDt1dYXo2IZ5QzTDnspQYAIbCVxYCBM_iuBa4gJyVr0JWQyZbo_6Zta_sWIwbN5Vr2oOSHweT1mugM0KrOrvaF-jRwLQZhx7N/s1600/Brand-Story.jpg" height="400" width="640" /></a></div>
<br />
<h2>
We need more African and emerging market brands!</h2>
<h3>
By Malko Ebers, CEO New York Business Consultants</h3>
<div>
Sept 02nd 2014, New York City</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
Isn't it amazing you can spend your entire lifetime in America or in Germany or another 'Western' country and you will probably never encounter an African brand. Yes, globalization is real, the information economy is real and we are all connected but brands from emerging markets? How many do you know, which ones matter to you?</div>
<div>
<br /></div>
<div>
Yes, your t-shirt might have been made in Vietnam, your car is German, your smartphone from Japan, your wine from Spain and you own hundreds of products from all over the world. We depend on each other, global supply chains and connections are incredible they are part of our economies and daily choices as consumers - we probably wear items from a dozen countries when we leave the house. But are we just 5% aware of where our products are from, of the complexity of what makes this wonder of supply possible? Of course not.</div>
<div>
<br /></div>
<div>
We are however aware of brands. Look at the above image. It shows mostly US brands and I am sure you know plenty of them, a five year old kid pretty much anywhere on the world could recognize thge McDonalds sign and would know what it means, which products and services to get there.</div>
<div>
<br /></div>
<div>
Companies spend hundreds of billions of dollars a year on advertisement, it is like a tv-industrial complex and you can't escape. From online pop up windows to the daily mails offering you another credit card, to mails offering you to switch to the fastest internet to...an endless stream of communication, brands screaming at you 24/7...all while we have more choices than ever and less time.</div>
<div>
<br /></div>
<div>
In this multibillion dollar battle for attention any less wealthy companies have a tough time engaging their customers - but the internet makes it possible, it makes it possible to target customers for a low budget and for particular business, let's say a local coffee place.</div>
<div>
<br /></div>
<div>
What we should see is that commodity producers start developing their own brands which will allow them to sell directly to customers via ecommerce and to directly approach retailers and distributors. If you for example produce coffee or cocoa it is a very tough business to be in because your product doesn't differentiate from any other producer. Your business depends on world market prices and that makes you vulnerable and your business risky. If you sell coffee beans then you get 20 cents for the cup that Starbucks sells for $7dollars! You can do the exercise for any commodity. So where is the money? The answer: in brands and processed commodities, this is where the added value is. You won't get much for your coffee beans or your oranges doesn't matter how good your business is but for a branded coffee or juice it looks extremely different.</div>
<div>
<br /></div>
<div>
With our partners in Africa, India and other emerging marketplaces we observe that these economies rely far to heavily on commodities. Many of the producers should ddevelop their own brands and should proactively do business development in other countries to 'fight for shelve space' to open flagship stores and to find their way to the hearts and minds of consumers.</div>
<div>
<br /></div>
<div>
I want to see more African and other brands from around the world, it would create a fairer world and richer consumer experience. If we just have a handful of Western brands everywhere, if we only see H&Ms and McDonalds from new York to Shanghai and Lagos it would be boring and very few people would benefit. The internet and ecommerce, the opportunity to engage consumers globally give us unique opportunities to change this structure and to develop a more rich and pluralized brand landscape for the benefit of all.</div>
<div>
<br /></div>
<div>
& If we can give you a helping hand how to develop and market your service or product, how to create a brand that sells in the Us or Germany, get in touch at info@newyorkbusinessconsultants.com or toll free 1-800-481-2707</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-74918808858886365862014-09-02T19:53:00.001-07:002014-09-02T20:43:09.046-07:00<h2>
Danke Sehr and Thank You</h2>
<h3>
A gesture makes a big difference in intercultural organizations (and in life)</h3>
<div>
By Malko Ebers, Sept 02nd 2014, New York</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
I recently spoke to a German manager who had been transferred from Germany to the US subsidiary of her company. Everything seemed to work out smoothly but after some time more and more of her team members started leaving the company. This raised suspicion and became a real problem for the business unit. Identifying and attracting talent and filling vacant positions is a costly process and can significantly disturb work processes. What was the problem?</div>
<div>
<br /></div>
<div>
A consultant is often called to action when a symptom becomes so clear that is causes problems and affects the bottom line, meaning it is felt financially. However, a symptom is not the problem as any doctor would be able to confirm. Employee motivation and retention can be a complex problem that has to be analyzed holistically involving supervision, leadership, incentive structures but also the individual situation of each employee. What turned out to be the main reason for loss of employee motivation and high turnover was rather surprisingly: Danke and thank you!</div>
<div>
<br /></div>
<div>
In Germany a rather collective culture with high so called uncertainty avoidance (according to researcher Hofstede) rules and regulation, clear processes and directions are commonly well established in the corporate governance and cultural structure. In other words, employees are given clear roles and responsibilities in a job description and it is taken for granted that they carry out their duties and report to their supervisors. In America however, one of the most individualistic cultures individual recognition is extremely important for corporate culture and employee motivation.</div>
<div>
<br /></div>
<div>
Our German manager had expected that US employees would behave the way German employees would, she would just not consider it necessary to say thank you, to give more individual recognition and reward. We do see this very often that one can not take for granted what works in one culture does so in another. There is not the one right way but organizational effectiveness and leadership styles are strongly embedded in our national and organizational cultures.</div>
<div>
<br /></div>
<div>
As consultants it is our responsibility to treat a problem as an analytically case, we need to find the 'theory in use' of what truly motivates behavior and impacts outcomes.</div>
<div>
<br /></div>
<div>
Often large impact such as high employee turnover is caused by something small such as taking a thank you for granted. It is not, expressing gratitude and giving individual reward and recognition is a powerful tool. In our organizations we don't want to take effort and contribution for granted but should recognize and reward it which builds a community and stronger team spirit and corporate culture.</div>
<div>
<br /></div>
Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-62678981305777230522014-06-21T08:26:00.002-07:002014-06-21T08:26:19.947-07:00<div style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; line-height: 1.5em; margin-bottom: 1em; padding: 0px;">
<h3 class="post-title entry-title" itemprop="name" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 22px; font-weight: normal; line-height: normal; margin: 0.75em 0px 0px; position: relative;">
A Chinese Virtual Office: The Quick and Easy way to Start Expanding Into China</h3>
</div>
<h3 style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; line-height: 1.5em; margin-bottom: 1em; padding: 0px;">
<span style="font-weight: normal;">By NYBC Business Associate Marc Jarret, June 21st 2014</span></h3>
<div>
http://uk.linkedin.com/in/marcjarrett</div>
<div>
<b><br /></b></div>
<div style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; line-height: 1.5em; margin-bottom: 1em; padding: 0px;">
<span style="line-height: 1.5em;">As anyone who has ever tried expanding into China can testify, the process of so doing can be fraught with difficulties: over and above the cultural and linguistical challenges, there are a raft of potential obstacles which include compliance with Government policies and labor laws, as well the obligations associated with insurance, leasing of offices and hiring of staff.</span></div>
<div style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; line-height: 1.5em; margin-bottom: 1em; padding: 0px;">
This having been said, the potential of this vast and fast growing market are simply too big to ignore: China is the world's fastest-growing major economy, with growth rates averaging 9.8% over the past 30 years and it could become the world's largest economy sometime as early as 2020.</div>
<div style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; line-height: 1.5em; margin-bottom: 1em; padding: 0px;">
If your Business transcends the national boundaries of your domestic market, China should therefore be at the top of your list of countries to target as part of your globalization efforts. Understandably though, the difficulties associated with entering China often act as a barrier for taking the first tentative steps into this enormous market.</div>
<div style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; line-height: 1.5em; margin-bottom: 1em; padding: 0px;">
However, there is a way to circumvent these obstacles - instead of committing yourself to the costs and headaches associated with opening an office in China, you can easily create the impression to potential Chinese customers or partners that you are already operational there by creating a virtual one instead.</div>
<div style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; line-height: 1.5em; margin-bottom: 1em; padding: 0px;">
Reading an English language only website and calling an overseas number remains a practical and psychological barrier for people in most countries, including China. It is therefore important that prospects can contact you in Chinese and by means of a domestic telephone number, as opposed to an international one.</div>
<div style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; line-height: 1.5em; margin-bottom: 1em; padding: 0px;">
Inbound calls to your Chinese number must be answered in Mandarin or Cantonese, depending on which region of China the caller is located. Call center agents that answer such calls must be trained so that they have at least a basic understanding of your particular product or service. They should then make available to you such leads in English. Any follow-up activity should of course be conducted in the caller's native language.</div>
<div style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; line-height: 1.5em; margin-bottom: 1em; padding: 0px;">
Your new Chinese number can then easily be added to the 'contact us' section of your website which thanks to the global architecture of the World Wide Web all potential customers located in China will be able to see. Even better, you can create a Chinese section of your website and there are a wide range of translation companies who will only be too happy to help you in this process.</div>
<div style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; line-height: 1.5em; margin-bottom: 1em; padding: 0px;">
If you elect to have a Chinese standalone version of your website, then work with a company that can help you get listed on Baidu, China's answer to Google. Doing so will greatly improve the chances of being found by potential Chinese customers who are actively seeking out your particular goods or services.</div>
<div style="background-color: white; color: #333333; font-family: Arial; font-size: 12px; line-height: 1.5em; margin-bottom: 1em; padding: 0px;">
By establishing a virtual Chinese office, you will be able to capitalize on the opportunities on the afforded by this colossal market at a fraction of the costs and risks associated with setting up a real one.</div>
Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-87719945442029239392014-06-11T10:13:00.000-07:002014-12-20T16:55:18.020-08:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhahVv7uAzGNde1Cg6ng7E09wHH7fhznCBWACqdwDqqf8hZ2j9N3kQaYHNVTT_AKoBD0Tye2WNRjnL1L2fws5fZFtzeQRTU1lGn89D0qDP0lzUf0cRNtTZ4hUOcZ1pVNQJKIV4kqqskPgkE/s1600/goingoutofbusiness.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhahVv7uAzGNde1Cg6ng7E09wHH7fhznCBWACqdwDqqf8hZ2j9N3kQaYHNVTT_AKoBD0Tye2WNRjnL1L2fws5fZFtzeQRTU1lGn89D0qDP0lzUf0cRNtTZ4hUOcZ1pVNQJKIV4kqqskPgkE/s1600/goingoutofbusiness.jpg" height="212" width="320" /></a></div>
<h2>
<span style="font-size: x-large;">
Why small businesses fail big</span></h2>
<h3>
and how to succeed against the odds</h3>
<div>
Malko Ebers, June 11th 2014</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
A <span style="font-family: inherit;">high school student had sent me an email asking me why so many small businesses fail? A very good question. En</span>trepreneurs start the venture of being in business with passion, energy and ideas so how come that the average lifespan of a business is just a couple of years and that after 18 months according to Forbes 8 out of 10 entrepreneurs have given up? The Coca Cola, Ford and Walt Disney type of companies are the exception to the rule, companies that have adapted, mastered crises and have established cultures and values that have endured individuals and their corporate functions.</div>
<div>
<br /></div>
<div>
<span style="font-family: inherit;">Based on my experience as a business consultant and dealing with entrepreneurs from all industries and walks of life I see three main reasons why small businesses fail so often.</span><br />
<span style="font-family: inherit;"><br clear="none" /><span id="yui_3_16_0_1_1402501402091_51865">1. Failure is normal in business and small businesses are no exception. Like in evolution adaption to changing circumstances is crucial. A now much bigger global marketplace requires constant adaption and innovation and a very high attention and commitment level. The learning curve is steep in many industries and small business owners often don't have the time, attention and resource commitment necessary to survive the toughest initial growth phase. As a small business owner you typically can't compete based on price, so your product/service has to focus on a niche, it has to be remarkable and add value. Even then small businesses often lack the capital to bring a good business model to scale so they don't get taken over or priced out by the competition.</span></span><br />
<span style="font-family: inherit;"><br clear="none" /><span id="yui_3_16_0_1_1402501402091_51871">2. Know thyself was written over the oracle of Delfi in Greece - applied to business this means know your resources, core competences and who your customers are. It takes time to build a network and reputation and a lot of small business owners don't have the necessary support structures and patience to build a referral network of loyal customers. It sounds simple but the longer you stay in the game the higher the likelihood of success, you will gain experience and grow your referral network.</span></span><br />
<span style="font-family: inherit;"><br clear="none" /><span id="yui_3_16_0_1_1402501402091_51875">3. A small business owner can't sufficiently diversify and spread the risk, especially financial risk and therefore even good business models can easily run out of cash. The business owner is basically the business in the initial startup phase, the face of the company representing the brand so any healthcare issues for example, financial burden unrelated to the business to 'life happening to us' directly affects the business without having a team and governance structure to buffer external shocks. </span></span><br />
<span style="font-family: inherit;"><br clear="none" /><span id="yui_3_16_0_1_1402501402091_51880">Other issues that are common are late payments of your clients, as a small business you typically depend disproportionately on timely payment by a few important customers. Also as a small business owner you work often too much in your business (wearing all hats yourself) instead of on the business (strategy, client relationships).</span></span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Being in business and bringing something new to the world, giving birth to an idea and adding value to other people's lives, solving problems is something beautiful. Despite all challenges entrepreneurship is part of the university of life, it teaches us something new every day. You will make mistakes but each mistake is an opportunity to learn to 'know thyself' and what you bring to the world. My advise would be to answer the why question, to surround yourself with a team and people you enjoy working with and to focus on solving problems you can be passionate about. That way no minute will be wasted and you will plant the seed for further growth.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><br /></span></div>
Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com2tag:blogger.com,1999:blog-428578062924703393.post-82835944716881589982014-04-13T08:30:00.003-07:002014-04-13T16:43:52.739-07:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbgchYE7GCVRFu7qPhu7aQ2JFlxbAdhAjFQZo7MeGZCisRIFzgXa4r1uPGN8Xz5VpngbysQlewCpKtOFmHXyms3r7bS44D3z7L5pm05wK96N9lIDa5jNUmaGy9uy3gthdgQ8spGmqWmY8z/s1600/NYC-0402_e.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbgchYE7GCVRFu7qPhu7aQ2JFlxbAdhAjFQZo7MeGZCisRIFzgXa4r1uPGN8Xz5VpngbysQlewCpKtOFmHXyms3r7bS44D3z7L5pm05wK96N9lIDa5jNUmaGy9uy3gthdgQ8spGmqWmY8z/s1600/NYC-0402_e.jpg" height="175" width="200" /></a></div>
<h3>
Sustainability and the Future of Fashion</h3>
<div>
<br /></div>
<h4>
Interview of Leyla Kazimova, Director Future Fashion Day</h4>
<div>
<br /></div>
<h4>
By Madeline Tanamal for New York Business Consultants LLC</h4>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<i><span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;">1. Tell me briefly about Future Fashion Day.</span></i><span style="font-family: Helvetica, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<i><span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;"><br /></span></i></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;">It is a day when we celebrate ethical fashion and share
knowledge about it, not only in terms of business, but also in terms of
production processes, supply chain in general – economics of ethical fashion
and its implications. We want to educate general audience about the
opportunities and we want to deepen knowledge of those already in the industry.
We want to show that ethical fashion is about style and uniqueness, because
behind every piece of garment there is a story. And we want to tell that story.<br />
<br />
<i>2. How would you define sustainable fashion?</i></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;"><i><br />
</i>I prefer using the word ethical fashion because the word “sustainable” is
already loaded with many both positive and negative connotations. As I have
mentioned every piece of garment has a story behind and this story is about
people, who work to make it, resources they use, and environment they change
with every piece produced. That is why I would define ethical fashion as
industry which is responsible for fair employee payments – social
responsibility, fair market prices – economical responsibility, fair treatment
of the environment and natural resources – ecological responsibility. On top of
it comes design of course, because to me, among other factors that is what is
driving the whole industry nowadays. The times have passed when sustainable fashion
was bleak and itchy.</span><span style="font-family: Helvetica, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<i><span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;">3. And with reference to that definition, why do you
think it is important for fashion to be sustainable?</span></i></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<i><span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;"><br />
</span></i><span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;">Because
there is no other way for us unless we want to destroy the world we live in.</span><span style="font-family: Helvetica, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;"><br /><i>4. I would say that sustainable fashion is often more expensive than traditional fashion. How would you convince people to switch to sustainable fashion?</i></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;"><i><br />
</i>I would appeal to the story who and how produced this particular piece of
clothes, I also would appeal to the timelessness of it. Last but not least – to
the quality of it – it lasts longer, it is pleasure to wear it. I have many
pieces of ethically produced clothes, but my favorites are sneakers made in
Brazil. Great design! And I know exactly how the supply chain works with this
label and I cannot really describe the feeling when I wear them! It is like I
connect to those people who made it possible for me to wear these amazing
shoes. And they are truly amazing, I must say, very comfortable and robust – I
have been wearing them for 3 seasons already and for me it is really long.<br /><br />
<!--[endif]--></span><span style="font-family: Helvetica, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<i><span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;">5. How receptive is the world and are consumers with regards to
sustainable fashion?</span></i><span style="font-family: Helvetica, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<i><span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;"><br /></span></i></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;">It is so different depending on where you are! If we take
general audience – the knowledge is better in Europe (but this is only
according my own observations of course). If we take Canada for example, it
depends: in Vancouver, BC people are more aware about the issues in the ethical
fashion industry than in Toronto, ON for example. Again, this is my own observation,
and I have not been travelling a lot in Asia or in South America. But of
course, the awareness is growing and unfortunately only after people hear
shocking news similar to the Rana Plaza catastrophe.<br />
<br /><i>6. What is your outlook on sustainable fashion?</i></span><span style="font-family: Helvetica, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background-color: white; background-position: initial initial; background-repeat: initial initial; margin-bottom: 0.0001pt;">
<span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 12pt;"><i><br /></i></span></div>
<span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 11pt; line-height: 107%;"><span style="background-color: white; font-size: 16px; line-height: normal;">It is the only way and therefore I am very positive that sooner or later ethical lifestyle will become not something special but our everyday normalcy. </span>
<!--[endif]--></span></div>
<div>
<span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 11pt; line-height: 107%;"><br /></span></div>
<div>
<span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 11pt; line-height: 107%;"><br /></span></div>
<div>
<span lang="EN" style="font-family: Helvetica, sans-serif; font-size: 11pt; line-height: 107%;"><b>Bio & contact info: </b></span></div>
<div>
Leyla Kazimova is the director of ‘Future Fashion Day’, previous president of the environmental activist group oikos Konstanz and a passionate advocate for sustainability and civil society. Leyla is from Azerbaijan, speaks six languages and received her international education from Baku University, Konstanz and York University- a true global citizen. Leyla holds a degree in Economic Cybernetics, a BA in British and American Studies/Business and is now.finishing her MA in British and American Studies/Brand Management at the University of Konstanz, Germany.</div>
<div>
Future Fashion Day was initiated by Leyla in 2013 as one of oikos Konstanz Chapter projects. Leyla’s plan is to develop Future Fashion Day into something more than a short term project.<br />
<br /></div>
<div>
To learn more contact: Leyla Kazimova at: Leyla.kazimova@gmail.com</div>
<div>
<br /></div>
Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-29161660294809465672014-03-29T09:07:00.000-07:002014-03-29T09:07:33.425-07:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpEd-iNBZtDaY2wMr5tGyOFmHi5J1L263cprvTjBJ4XE-BE0S_i7r0BWnm1xQUi6-neC4tK6jWLQ7qygRvviX35CJiHwRvjC8sfWHzA7uIuC1mcc10Zxrg07mlmD-m7WebY3K6C3ANZIil/s1600/10154553_10152143724717758_339071492_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpEd-iNBZtDaY2wMr5tGyOFmHi5J1L263cprvTjBJ4XE-BE0S_i7r0BWnm1xQUi6-neC4tK6jWLQ7qygRvviX35CJiHwRvjC8sfWHzA7uIuC1mcc10Zxrg07mlmD-m7WebY3K6C3ANZIil/s1600/10154553_10152143724717758_339071492_n.jpg" height="282" width="640" /></a></div>
<h2>
Join us April 11th 2014 for Peace Ink. 6pm 49W 24th street</h2>
<div>
Meet our distinguished authors and have a great time Organized by the NYC Peace Museum we are are facilitating a dialogue about peace and making a difference. See you soon.</div>
<div>
<br /></div>
<div>
Tickets at: http://www.eventbrite.com/e/peace-ink-tickets-7433556969?aff=es2&rank=0&sid=e377a3aeb75911e3baf412313d2241ae</div>
Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-60505978802830805622014-02-24T03:26:00.003-08:002014-02-24T03:26:18.719-08:00<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<b><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 15.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-themecolor: text1; mso-themetint: 166;">Maximum Sales <o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-themecolor: text1; mso-themetint: 166;">By: Steve Young, esm4,
Inc.</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 12.0pt; mso-bidi-theme-font: minor-bidi; mso-themecolor: text1; mso-themetint: 166;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<b><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-themecolor: text1; mso-themetint: 166;">A</span></b><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-themecolor: text1; mso-themetint: 166;">fter
twenty-five plus years of sales experience working with companies as visible as
Chevron, as prestigious as the production firm for the Oscars and Emmys, and
clients whose names are among the most famous in the world—including Walmart,
Estee Lauder, Coca-Cola, Intel, Viacom, Motorola—I can assure you that there is
no simple solution for maximum sales.
Maximum sales is achieved by tapping <b>potential.</b> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">There are no simple
answers to questions about how sales excellence can be achieved and <b>sustained</b>. Any simple summation—“persist,”
“follow-through,” “listen,” “maintain a positive attitude,” etc.—amounts to
very little, since platitudes and references to specific practices are all that
can be said simply. Names of practices
and platitudes constitute the superficial level of actual concepts. And concepts have dimensions and layers that
involve complex thought, which require explanations in order to be
understood. Although there are no simple
answers, answers do exist. The following
article offers answers to the questions about how to <i>maximize </i>sales and achieve sales <b>reliably.</b> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<b><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">Starting Point<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">In order to <i>achieve </i>maximum sales, you must <i>pursue </i>maximum sales; incremental growth
is no longer a sufficient accomplishment for your business. Prepare accordingly: your Sales operation must include the following
four “sales pillars”: <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .25in; text-align: justify;">
<b><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Sales strategy</span></b><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .25in; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Strategy provides the rationale for engagement and the
nutriment of sales opportunities; <o:p></o:p></span></i></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .25in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .25in; text-align: justify;">
<b><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Sales process</span></b><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .25in; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Process provides developmental procedures for the
“what,” “why,” and “how” of sales activities; <o:p></o:p></span></i></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .25in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .25in; text-align: justify;">
<b><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Sales training</span></b><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .25in; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Training provides relevant instruction to sales
representation according to the strategy and process;<o:p></o:p></span></i></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .25in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .25in; text-align: justify;">
<b><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Sales management</span></b><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .25in; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Management safeguards—monitors, evaluates, nurtures—sales
progress. <o:p></o:p></span></i></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">These sales pillars are
required elements for maximum sales for virtually every revenue-oriented
company. With your sales pillars in
place, the next step to consider is your <b>sales
standard</b>. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<b><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">The Standard of Sales Excellence<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">If you employ salespeople
or proactively sell a product or service by another means, <b>you have a sales standard. </b>Sales
<i>improvement </i>is satisfied with an
increase in qualities and quantities of various sales activities. <i>Optimization
</i>satisfies a company’s potential to sell its products and services to its <b>full extent</b>. Improve your sales standard and <b>you will improve your sales.</b> This applies to <i>every </i>business, regardless of its type, size, or the number of
salespeople employed. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">In any given company,
parts of a Sales operation may include:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list 1.0in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> The salesperson or sales team<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list 1.0in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> The sales manager or person who manages sales<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list 1.0in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> Support staff<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list 1.0in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> Sales materials<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list 1.0in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> Sales goals<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list 1.0in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> Organizational system—CRM<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list 1.0in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> The competition<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list 1.0in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> The company’s market position<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l1 level1 lfo1; tab-stops: list 1.0in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> Sales support data<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Your sales standard is an
aggregate of three distinct criteria: <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> </span><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(1)</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> Performance—the <b>minimum
performance level </b>that you<b> </b>require
from the various parts of <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> your Sales operation; <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> </span><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(2)</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> Response—the <b>requirements </b>for
how those parts should interact with one another;<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> </span><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(3)</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> Application—the <b>means</b> by which
results/products from those parts (such as leads, sales opportunities, analytics,
etc.) are evaluated and used by you or your management team. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Here are a few examples
of parts of a Sales operation and a <i>Performance</i>,
<i>Response</i>, or <i>Application</i> correlative, as it may relate to another part of the
operation or company:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; margin-left: 5.4pt; mso-border-alt: solid white 1.5pt; mso-border-insideh-themecolor: background1; mso-border-insideh: 1.5pt solid white; mso-border-insidev-themecolor: background1; mso-border-insidev: 1.5pt solid white; mso-border-themecolor: background1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
<td style="background: #C6D9F1; border: solid white 1.5pt; mso-background-themecolor: text2; mso-background-themetint: 51; mso-border-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 1.75in;" valign="top" width="168">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> The sales quota <o:p></o:p></span></div>
</td>
<td style="border-left: none; border: solid white 1.5pt; mso-border-left-alt: solid white 1.5pt; mso-border-left-themecolor: background1; mso-border-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 4.75in;" valign="top" width="456">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Management’s response to subpar performance<o:p></o:p></span></i></div>
</td>
</tr>
<tr>
<td style="background: #C6D9F1; border-top: none; border: solid white 1.5pt; mso-background-themecolor: text2; mso-background-themetint: 51; mso-border-themecolor: background1; mso-border-top-alt: solid white 1.5pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 1.75in;" valign="top" width="168">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> Support materials <o:p></o:p></span></div>
</td>
<td style="border-bottom: solid white 1.5pt; border-left: none; border-right: solid white 1.5pt; border-top: none; mso-border-bottom-themecolor: background1; mso-border-left-alt: solid white 1.5pt; mso-border-left-themecolor: background1; mso-border-right-themecolor: background1; mso-border-top-alt: solid white 1.5pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 4.75in;" valign="top" width="456">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">How Marketing is informed of and responds to Sales needs<o:p></o:p></span></i></div>
</td>
</tr>
<tr>
<td style="background: #C6D9F1; border-top: none; border: solid white 1.5pt; mso-background-themecolor: text2; mso-background-themetint: 51; mso-border-themecolor: background1; mso-border-top-alt: solid white 1.5pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 1.75in;" valign="top" width="168">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> Sales data
<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid white 1.5pt; border-left: none; border-right: solid white 1.5pt; border-top: none; mso-border-bottom-themecolor: background1; mso-border-left-alt: solid white 1.5pt; mso-border-left-themecolor: background1; mso-border-right-themecolor: background1; mso-border-top-alt: solid white 1.5pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 4.75in;" valign="top" width="456">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Management’s interpretation and use of statistical
information<o:p></o:p></span></i></div>
</td>
</tr>
<tr>
<td style="background: #C6D9F1; border-top: none; border: solid white 1.5pt; mso-background-themecolor: text2; mso-background-themetint: 51; mso-border-themecolor: background1; mso-border-top-alt: solid white 1.5pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 1.75in;" valign="top" width="168">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> Sales skills <o:p></o:p></span></div>
</td>
<td style="border-bottom: solid white 1.5pt; border-left: none; border-right: solid white 1.5pt; border-top: none; mso-border-bottom-themecolor: background1; mso-border-left-alt: solid white 1.5pt; mso-border-left-themecolor: background1; mso-border-right-themecolor: background1; mso-border-top-alt: solid white 1.5pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 4.75in;" valign="top" width="456">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Management’s acceptance of competency differences within
the team<o:p></o:p></span></i></div>
</td>
</tr>
<tr>
<td style="background: #C6D9F1; border-top: none; border: solid white 1.5pt; mso-background-themecolor: text2; mso-background-themetint: 51; mso-border-themecolor: background1; mso-border-top-alt: solid white 1.5pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 1.75in;" valign="top" width="168">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> Communication systems <o:p></o:p></span></div>
</td>
<td style="border-bottom: solid white 1.5pt; border-left: none; border-right: solid white 1.5pt; border-top: none; mso-border-bottom-themecolor: background1; mso-border-left-alt: solid white 1.5pt; mso-border-left-themecolor: background1; mso-border-right-themecolor: background1; mso-border-top-alt: solid white 1.5pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 4.75in;" valign="top" width="456">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Quality of information recorded<o:p></o:p></span></i></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Similarities among
companies exist (such as the industry they share), but each company is <b>unique</b>.
Your company’s uniqueness includes its <b>advantages</b> and<b> disadvantages</b>
in a competitive marketplace or sales situation. Within your uniqueness resides your
potential. Potential can be <i>improved</i> when the parts of your Sales
operation are made more productive; potential can be <i>optimized </i>when the parts of your sales operation function most
effectively and efficiently according to your <b>sales standard</b>. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<b><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">Think Broadly <o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Since many business
owners and sales managers do not think about their sales potential in terms of
their sales standard, they focus on symptoms of deficiency in their
operation. As a result, their Sales
operation becomes imbalanced—like a high-performance sports car with an engine
from a lawnmower! <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">If you think of your
Sales operation only as consisting of certain parts (such as your referral
program, salespeople, Revenue Line, sales materials, CRM) rather than as a <i>comprehensive and interdependent system</i>,
you set yourself up for eventual breakdown in your productivity. Strengthening one link in the metaphorical
chain of your operation creates imbalance, which weakens the chain. You can maintain a more profitable company
through <i>balance </i>among the parts of
your Sales operation. Suggestions: <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">A solution for issues
with <b>lead generation </b>should include
development of a salesperson’s <b>ability
to convert </b>qualified leads into a sale.
<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">A solution for issues <b>gaining appointments </b>with key
prospective clients should include development of <b>effective presentation materials </b>and a salesperson’s presentation
skills.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">A solution for issues
with <b>advancement of sales opportunities </b>should
include development of a salesperson’s <b>ability
to up-sell</b>, cross-sell, and gain referrals.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">A solution for issues
with <b>obtaining accurate sales data </b>should
include development of <b>data management
systems</b>, reporting requirements and procedures, and an assessment criterion
for sales management. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">These are just a few of
the topics related to your sales standard.
Here are some additional considerations:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">What <b>limitations </b>preclude your company’s ability to manage greater
sales? <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Are your salespeople
comparable to one another in their skills, in their performance, in their
efficiency? If not, why not? And can <b>performance
standardization</b> be achieved?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Which of the issues<b> </b>has management recognized as being
related to <b>hindrances to enhanced sales
productivity</b>, and which options are being considered as resolutions to
those issues? What is the rationale for
the favored or chosen solution? <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-left: .5in; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">How effective and
efficient is the <b>communication</b>
between the departments of your company, and how might communication be
improved? What benefits could
communication improvements provide your company? <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<b><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">Sales Support Services<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">If you seek the advice of
a sales “expert,” proceed with caution.
You are unique! Your business is
unique. Your company’s uniqueness includes
its <b>advantages</b> and<b> disadvantages</b> in a competitive
marketplace or sales situation. In order
to optimize sales, the parts of your sales operation must function <b>most</b> effectively and efficiently
according to a <b>standard.</b> So, when considering a sales solutions
service, beware: virtually every sales support resource—books, seminars,
consultants, webinars, etc.—offers a <i>template-based</i>
sales program or system that is to be “tailored” or superimposed onto a
business. These services are designed to
provide sales <i>improvement</i>, not sales <i>optimization</i>. Therefore, I advise business owners and sales
managers to avoid sales consultants, and to demand a quality of service that
delivers original, company-specific solutions. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> No premade, template-based sales programs or
systems <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> No outdated sales model that has been
“updated”<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> No limitations of service<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 115%; margin-left: .6in; mso-add-space: auto; mso-list: l0 level1 lfo2; tab-stops: list .5in; text-align: justify; text-indent: -.1in;">
<!--[if !supportLists]--><span style="color: #365f91; font-family: Symbol; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-themecolor: accent1; mso-themeshade: 191;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> No “tailored” solutions<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Service providers will
evaluate your situation by the limitations of the service(s) they sell. Instead of considering merely the <i>symptoms of weakness</i> in a part or parts
of your Sales operation, consider, instead, your<i> </i>sales solutions options<i> </i>as
they serve your Sales operation <b><i>as a system</i></b>. Your sales solution must apply <i>specifically </i>and <i>broadly</i> across all dimensions of your Sales operation. You lose sales when breakdown occurs in even
one link of your operation, <i>and</i> from
the impact that the broken link has on other links of your Sales
operation. Some examples…<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">You lose sales when your
salespeople cannot… <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; margin-left: .5in; mso-border-alt: solid white .25pt; mso-border-insideh-themecolor: background1; mso-border-insideh: .25pt solid white; mso-border-insidev-themecolor: background1; mso-border-insidev: .25pt solid white; mso-border-themecolor: background1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
<td style="border: solid white 1.0pt; mso-border-alt: solid white .25pt; mso-border-themecolor: background1; mso-border-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 180.9pt;" valign="top" width="241">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(a)</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> generate quality leads <o:p></o:p></span></div>
</td>
<td style="border-left: none; border: solid white 1.0pt; mso-border-alt: solid white .25pt; mso-border-left-alt: solid white .25pt; mso-border-left-themecolor: background1; mso-border-themecolor: background1; mso-border-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 220.5pt;" valign="top" width="294">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">and </span></i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> </span><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(b)</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> cannot <b>engage
</b>their prospects <o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid white 1.0pt; mso-border-alt: solid white .25pt; mso-border-themecolor: background1; mso-border-themecolor: background1; mso-border-top-alt: solid white .25pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 180.9pt;" valign="top" width="241">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(a)</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> intrigue their prospects <o:p></o:p></span></div>
</td>
<td style="border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; mso-border-alt: solid white .25pt; mso-border-bottom-themecolor: background1; mso-border-left-alt: solid white .25pt; mso-border-left-themecolor: background1; mso-border-right-themecolor: background1; mso-border-themecolor: background1; mso-border-top-alt: solid white .25pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 220.5pt;" valign="top" width="294">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">and</span></i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> </span><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(b)</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> cannot <b>advance</b>
a sales opportunity<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid white 1.0pt; mso-border-alt: solid white .25pt; mso-border-themecolor: background1; mso-border-themecolor: background1; mso-border-top-alt: solid white .25pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 180.9pt;" valign="top" width="241">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(a)</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> leverage a sale<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; mso-border-alt: solid white .25pt; mso-border-bottom-themecolor: background1; mso-border-left-alt: solid white .25pt; mso-border-left-themecolor: background1; mso-border-right-themecolor: background1; mso-border-themecolor: background1; mso-border-top-alt: solid white .25pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 220.5pt;" valign="top" width="294">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">and</span></i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> </span><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(b)</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> cannot <b>nurture</b>
sales opportunities<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid white 1.0pt; mso-border-alt: solid white .25pt; mso-border-themecolor: background1; mso-border-themecolor: background1; mso-border-top-alt: solid white .25pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 180.9pt;" valign="top" width="241">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(a)</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> up-sell, cross-sell, and re-sell<o:p></o:p></span></div>
</td>
<td style="border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; mso-border-alt: solid white .25pt; mso-border-bottom-themecolor: background1; mso-border-left-alt: solid white .25pt; mso-border-left-themecolor: background1; mso-border-right-themecolor: background1; mso-border-themecolor: background1; mso-border-top-alt: solid white .25pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 220.5pt;" valign="top" width="294">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">and</span></i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> </span><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(b) </span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">cannot <b>deliver</b>
satisfactorily<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid white 1.0pt; mso-border-alt: solid white .25pt; mso-border-themecolor: background1; mso-border-themecolor: background1; mso-border-top-alt: solid white .25pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 180.9pt;" valign="top" width="241">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(a)</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> work more efficiently <o:p></o:p></span></div>
</td>
<td style="border-bottom: solid white 1.0pt; border-left: none; border-right: solid white 1.0pt; border-top: none; mso-border-alt: solid white .25pt; mso-border-bottom-themecolor: background1; mso-border-left-alt: solid white .25pt; mso-border-left-themecolor: background1; mso-border-right-themecolor: background1; mso-border-themecolor: background1; mso-border-top-alt: solid white .25pt; mso-border-top-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 220.5pt;" valign="top" width="294">
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">and</span></i><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> </span><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">(b)</span><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;"> do not <b>work
effectively</b> <o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">You can optimize your
sales and achieve reliable sales growth.
The course to maximum sales exists and may be easy to follow, depending
on the condition of your company. In
order for any sales solutions provider to give you meaningful direction for
sales optimization, their direction must be “<b>state-specific</b>.”
State-specific direction<b> </b>refers
to specific conditions or existing situations in a company such as its place in
the market, its brand identity, its resources, products, services, competition,
salespeople, etc. <b>The most valuable sales solutions are based on state-specific details</b>,
which directly relate to a company’s actual sales potential and commitment to a
performance level. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<b><span style="color: #365f91; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: accent1; mso-themeshade: 191;">Summation<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">If the vision you have
for your business includes fulfillment of your sales potential, your sales
standard, the four pillars of sales, and a state-specific sales program aimed
to achieve optimal synergy among the parts of your Sales operation, then you are
on the right track for maximum sales. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; text-align: justify;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">Sell well!</span></div>
<div align="center" class="MsoNormal" style="line-height: 12.0pt; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 12.0pt; text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<span style="color: #7f7f7f; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 128;">Copyright © 2014 esm4,
Inc. All rights reserved<o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="line-height: 115%; text-align: center;">
<br /></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr style="height: 2.35pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;">
<td style="background: #595959; border: solid white 1.0pt; height: 2.35pt; mso-background-themecolor: text1; mso-background-themetint: 166; mso-border-alt: solid white .5pt; mso-border-themecolor: background1; mso-border-themecolor: background1; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638">
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="line-height: 12.0pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt; text-autospace: none;">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">Author:<span style="color: #595959; mso-themecolor: text1; mso-themetint: 166;"> Steve Young is founder and President of esm4,
Inc., an original sales solutions company dedicated to the greater sales
success of its clients, and setting the standard for high-quality sales
solutions services. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 115%; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt; text-autospace: none;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 115%; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt; text-align: center; text-autospace: none;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">If you’re interested in more information on this or
another sales-related subject, <o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="line-height: 115%; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt; text-align: center; text-autospace: none;">
<span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">we invite you to contact us:</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;"> </span><a href="mailto:service@esm4.com"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;">service@esm4.com</span></a><span style="color: #595959; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%; mso-themecolor: text1; mso-themetint: 166;">.</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;"><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com0tag:blogger.com,1999:blog-428578062924703393.post-47642795307466121982014-02-24T02:47:00.002-08:002014-02-24T02:47:37.971-08:00Climate Change Book ZERO-FIFTY Explains<br />
How to Make the World Zero Carbonby 2050<br />
By Alexa James-Ratzlaff<br />
<br />
UK based designers create a graphically charged book that tackles climate change head on, providing an all-encompassing global proposal on how to reduce carbon emissions to zero by 2050.<br />
<br />
Award winning sustainability designers David James Arnold and architect Alexa James Ratzlaff have officially launched a Kickstarter campaign to help fund their upcoming climate change book, ZERO-FIFTY.<br />
<br />
Designed to look like a magazine, ZERO-FIFTY presents the complex issues of climate change in an innovative, playful, and appealing way, with content that includes future city visions, ground-breaking energy generation technologies, and enlightening infographics. Its chief objective is to educate audiences of all disciplines, not only about the problems the planet is facing, but also the solutions. Take a look at their video trailer by clicking the image below.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqyC2KHWVsbQhMnPr3l2IewklB2s_futY5RXDW4944YroX8okQB_FWxBtEr4CfuVU8noWxkBlVJIGce3xMgKwX_KQcKc6-2q43smthkiyHrEdCNnRzAc7tz-_mzEBkiMIljuOddgcACbNM/s1600/d33de8a1680d852ba49344b15472a3b8_large.jpg" height="213" width="320" /></div>
<br />
<br />
Climate change has been described as the biggest challenge mankind has ever faced, and scientists believe that if the world continues to emit carbon at the current rate, our planet will be beyond salvation in less than a decade. “The question is however, what can we do about it? Most books and documentaries that tackle climate change only write about the problem, not the solution,” David explains. “ZERO-FIFTY aims to bridge that gap by demonstrating what it really takes to reduce man-made carbon dioxide to zero and prevent climate change.”<br />
<br />
ZERO-FIFTY starts off by providing a vision of what our world would look like if mankind chooses to do nothing, business as usual – climaxing to a vision of the earth when global average temperatures rise by up to six degrees in 2100. The rest of the book then focuses on how this can be prevented by reducing the amount of energy the world consumes over the next 35 years. This includes explaining how to substantially reduce the amount of energy buildings, vehicles, and factories expend with minimal disruption to modern lifestyle. Finally, the book demonstrates how to power the remaining energy demand using existing zero carbon energy generation technologies and a selection of highly innovative urban energy generating towers –<br />
transforming cityscapes around the globe.<br />
<br />
The authors have decided to self-publish – “We want to publish ZERO-FIFTY both as an app for tablet devices and a physical book. Most publishers weren’t too keen on that idea. On top of that, with all the parties involved, the book becomes more expensive than it has to be, and, by publishing ZERO-FIFTY independently, we can print the book just the way we want to – using certified recycled paper and vegetable inks,” Alexa explains.<br />
<br />
To self-publish, ZERO-FIFTY is currently raising funds on the popular crowdfunding website Kickstarter.com until March 1st. On Kickstarter, anyone can pledge towards ZERO-FIFTY in exchange for a variety of rewards, including signed copies of the book, personalized postcards, presentations to companies, and invitations to the ZERO-FIFTY launch party. The catch is however, ZERO-FIFTY must meet its goal of £20,000 by March 1st or it will not receive any funding. “We believe that ZERO-FIFTY will have a really positive impact on the way people think about Climate Change,” says Alexa. “That’s why we are really hoping to gather enough interest so that our backers can help us help the planet.”<br />
<br />
More information at: http://www.zero-fifty.com/Anonymoushttp://www.blogger.com/profile/09451604910941735483noreply@blogger.com1